Privacy policy
📄 PRIVACY POLICY
1. General Information
This Privacy Policy describes how Eplira (“we”, “us”, or “our”), based in Germany, collects, uses, and discloses your personal information when you visit or make a purchase from our website.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Personal Information We Collect
When you visit our website, we automatically collect certain information about your device, including:
- Web browser
- IP address
- Time zone
- Cookies installed on your device
Additionally, as you browse, we collect information about:
- Pages viewed
- Products viewed
- Referring websites
- Interaction with the site
When you make a purchase, we collect:
- Name
- Billing and shipping address
- Payment information
- Email address
- Phone number
3. How We Use Your Information
We use your personal data to:
- Process and fulfill your orders
- Communicate with you
- Screen orders for potential risk or fraud
- Provide customer support
- Improve our website and services
- Send marketing communications (if applicable)
4. Legal Basis (GDPR)
If you are located in the European Economic Area (EEA), we process your data under the following legal bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
5. Sharing Your Information
We share your information with trusted third parties to operate our business, including:
- Shopify (our e-commerce platform)
- Payment providers (Shopify Payments, PayPal, etc.)
- Shipping and logistics partners
- Analytics and advertising partners (e.g., Meta/Facebook Ads)
These third parties only process your data as necessary.
6. Advertising & Tracking
We use tracking technologies such as cookies, pixels, and tags to:
- Understand user behavior
- Improve marketing performance
- Deliver personalized advertisements
We may use tools such as:
- Meta (Facebook/Instagram Ads)
You can opt out of targeted advertising through your browser settings or platform-specific controls.
7. Cookies
We use cookies to improve your browsing experience and support marketing activities.
You can choose to disable cookies through your browser settings. However, some features of the website may not function properly.
8. Data Retention
We retain your personal information only as long as necessary to:
- Fulfill orders
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
9. Your Rights (GDPR)
If you are a resident of the European Economic Area, you have the right to:
- Access your personal data
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Data portability
To exercise these rights, contact us at:
📧 care@eplira.com
10. CCPA (California Residents)
If you are a California resident, you have the right to:
- Know what personal data we collect
- Request deletion of your data
- Opt out of the sale of personal data
We do not sell personal information.
11. Data Transfers
Your information may be transferred outside of Europe, including to Canada and the United States.
We ensure appropriate safeguards are in place to protect your data.
12. Security
We implement appropriate technical and organizational measures to protect your personal data.
However, no method of transmission over the Internet is 100% secure.
13. Changes to This Policy
We may update this Privacy Policy at any time to reflect changes in our practices or legal requirements.
14. Contact
For more information about our privacy practices, or if you have questions, please contact us: